About Me
The Story Behind My SEO Journey
My first real glimpse into SEO came during my last term in college, when I joined a global marketing company as one of the interns. I was excited and anxious at the same time considering I had no prior knowledge on the field. What started as a curious task quickly turned into a fascination when I saw how the right strategy could make a brand suddenly visible to the world. That experience sparked my passion for SEO and considered this career path I’m on today.
From that moment, I committed myself to learning everything I could about search optimization. I immersed myself in keyword research, on and off-page optimization, technical SEO, analytics, and content strategy, steadily building a foundation that blended my IT background. Every task felt like an opportunity to experiment, test, and refine. Before hitting the publish button, I would carefully make sure everything was in place.
After graduating college, I continued to sharpen my skills through an intensive month-long PinoySEO bootcamp, one of the top SEO virtual academies in the Philippines. There, I explored core SEO principles, emerging AI-driven strategies, built my portfolio, and worked with real clients like Norcal Coffee in Cebu City.
Today, I’m excited to bring this passion and skill set to clients and teams who want to strengthen their online presence, making their brand easier to find and harder to ignore.
404 Error: Not Your Typical SEO
Runner
Potterhead
Fur Dad
Yes, I run campaigns—and marathons. Running and working out at the gym help me find balance and discipline after spending long hours in front of my laptop. As much as possible, I always make time for road runs with friends or lifting weights in the gym because these habits keep me energized and mentally grounded. Staying active is as important to me as taking care of my mental health.
I grew up loving books. I enjoy delving into the details of characters and storylines, especially my childhood favorite, Harry Potter. As a Potterhead, I often find myself revisiting the magic of the wizarding world. If you’re a Slytherin fan, we’ll probably get along (laughs). Beyond fantasy, I’m also drawn to stories that explore the depth of human nature, whether it’s the suspense of a murder mystery or the struggles of self-conflicted characters. For me, reading is not only a source of entertainment but also a way to open my mind, imagine new things, and teach me lessons I can connect with in daily life.
Being a fur parent is one of the simplest joys that adds so much happiness to my daily life. I love teasing my dogs and playing with them, even if I sometimes end up with scratches on my arms and legs. If you’ve ever had a Doberman at home, you’ll know they may look big and intimidating, but once you earn their trust, you’ll see just how big their hearts really are. Those little everyday moments with my dogs are like a happy pill, reminding me to slow down, laugh more, and appreciate life’s simple joys. Caring for them has also taught me patience and gratitude, qualities I try to bring into everything I do.